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Frequently Asked Questions

Learn More About Our Teeth Whitening Products

Can you explain the SmileBrilliant! Lab Direct Teeth Whitening Process?

You can learn about the SmileBrilliant Lab Direct teeth whitening tray creation process by visiting this page or by watching the video below.

Who can use the SmileBrilliant! Teeth Whitening System?
Anyone with teeth less than bright can benefit from the SmileBrilliant! Teeth Whitening System. Our system will not effect existing dental work and has shown to be highly effective on tobacco, coffee & tea, tetracycline, and various other teeth stains. SmileBrilliant's 100% satisfaction guarantee makes everyone looking for a bright smile a candidate!
Why is your 22% Hi-Intensity Teeth Whitening Gel better than other whitening gel?
SmileBrilliant! is the manufacturer of 22% Hi-Intensity Teeth Whitening Gel. We specialize in manufacturing only competitive strength teeth whitening gel. Our 22% Hi-Intensity Teeth Whitening Gel is used by dentists across the world and is the most preferred by top models, actors, executives and athletes. Our 22% Hi-Intensity Teeth Whitening Gel is a pure blend of carbamide peroxide with no fillers or mixed blends designed to achieve the safest, fastest, most dramatic professional results in the least amount of days with the least amount of maintenance.
Why is the SmileBrilliant! lab direct process better than laser teeth whitening?
The SmileBrilliant! lab direct process is more effective than laser whitening!

Laser teeth whitening is an in-office teeth whitening process. The translucent teeth whitening gel is applied to the teeth and a laser light is used to activate the crystals to absorb the energy from the light and penetrate the teeth enamel to increase the whitening effect on the teeth.

The length of time spent in the cosmetic dentist's chair whitening your teeth depends on the degree of discoloration you have.

Many dentists are moving away from using lasers for teeth whitening since they find the heat source is much too difficult to control, and new studies show the result differences to be similar, or even inferior when compared with the SmileBrilliant! Teeth Whitening Process. Costs can vary depending upon the area you live in and the type of whitening treatment you undergo. Laser teeth whitening typically runs from $500 to over $1000 for the complete procedure. Generally speaking, the price of laser teeth whitening increases with the number of in-office treatments required by the patient. Dental insurance does not typically cover the cost of any teeth whitening procedure as it is considered a cosmetic procedure.
What kind of results can I expect with your lab direct teeth whitening process?
Many people can see a difference after the first teeth whitening session. Dramatic results usually come in 5 to 6 days. We recommend that the initial teeth whitening process be continued for 12 consecutive days. After those 12 days, you only need to whiten your teeth as often as you want. If you want a continuous white smile, then you will need to whiten at least once a month. If you just want your teeth white for special occasions, then whiten them the night before and 30 minutes before the event. Most people's teeth get up to 7 shades whiter in one day using our Lab Direct Teeth Whitening Process!
What if I'm not satisfied with my results?
SmileBrilliant! offers a no questions asked 100% results satisfaction guarantee. If you're not completely satisfied with your whitening results using our system, simply return the custom bleaching trays within 45 days and we'll give you a full product refund. Our business rests on the smiles and praise our customers deliver every day!

PLEASE NOTE: The 45 day money-back guarantee period begins on the date when your teeth whitening tray creation kit is shipped (and tracking number is provided). The following products are eligible for the 45 day money back guarantee:

- Custom-Fitted Trays + 3 Whitening Gel Syringes Package
- Custom-Fitted Trays + 6 Whitening Gel Syringes Package
- Custom-Fitted Trays + 9 Whitening Gel Syringes Package

Is your whitening system safe?
YES! Studies from the Academy of General Dentistry, (AGD Impact, April 1998, p.23), during the past five years have proven the lab direct teeth whitening process to be safe and effective. A small percentage of people may experience some tooth sensitivity and gum irritation, which disappears once you stop using the Hi-Intensity Whitening Gel or by decreasing the amount of time you use the whitening system.
Will your hi-intensity whitening gel make my teeth sensitive or hurt my gums?
Some people experience temporary tooth sensitivity while using the SmileBrilliant! Lab Direct Teeth Whitening Process. Sensitivity will be relieved upon the discontinuation or completion of the teeth whitening usage session. There are no other significant side effects of the SmileBrilliant! Teeth Whitening Process. With the SmileBrilliant! Custom Fitted Teeth Whitening Trays, our Hi-Intensity Teeth Whitening Gel should not come into contact with the gums unlike over the counter systems which use boil-n-bite teeth whitening trays. If sensitivity is occurring, try using less Hi-Intensity Teeth Whitening Gel. If it persists, try using the SmileBrilliant! Teeth Whitening Process less frequently and for a shorter duration each time.
What is the shelf life for the Hi-Intensity Teeth Whitening Gel?
Unrefrigerated, our Hi-Intensity Teeth Whitening Gel has a 1 year shelf life. Refrigerating the Hi-Intensity Teeth Whitening Gel adds 1 year of shelf life to that 1 year for a total of 2 years.

Our Hi-Intensity Teeth Whitening Gel is never more than 4-6 weeks old when you receive it because we are the manufacturer.

DO NOT FREEZE our Hi-Intensity Teeth Whitening Gel!
How does the SmileBrilliant! Teeth Whitening Process remove stains?
SmileBrilliant! Teeth Whitening Gel removes most stains with a gentle action that whitens your teeth. As the active ingredient in the gel (carbamide peroxide) is broken down, and oxygen acts upon the stained organic deposits and oxidizes them into a white color. This process makes the overall tooth color closer to its natural unstained color. Your tooth structure remains unchanged. Years of clinical tests have demonstrated the safety and effectiveness of this system. Over 95% of people treated achieve some level of tooth whitening.
Does the SmileBrilliant! Teeth Whitening Process work on tetracycline and minocycline discoloration?
Yes! Please see the article (from 2001) regarding this topic:

CHICAGO (January 23, 2001) The Academy of General Dentistry

New findings reveal how a tooth whitening procedure - typically not an option for those children with tetracycline-stained teeth - can be effective for lightening dark, intrinsic stains, with results lasting more than four and a half years, according to the Academy of General Dentistry.

"Before this study, people with tetracycline stains were considered poor candidates for nightguard vital bleaching," explains Ralph H. Leonard Jr., DDS, MPH, who has spent more than 10 years researching this topic, also known as a common tooth whitening procedure. "Until recently, crowns, veneers or internal bleaching were patients' primary cosmetic options for alleviating stains caused by tetracycline."

Tetracycline is an antibiotic that was widely used in the past primarily to treat ear infections in children. When the drug is taken during tooth formation and development, it can cause dark, intrinsic discolorations of teeth -- staining the tooth from the inside out. The teeth may be stained various shades of yellow, gray, brown or bluish-black with horizontal bands during the time in which the drug was taken.

Minocycline, a drug in the tetracycline family, is also capable of discoloring teeth. Minocycline is widely used today to treat severe acne in adolescents. Consumers, dentists and medical doctors should be aware of the possible tooth staining effects of minocycline therapy.

Patients with tetracycline stains on the lower two-thirds of the tooth (the biting edge) may see a better cosmetic result than those that have stains on the upper third of the tooth, near the gum line.

Tooth bleaching is the whitening method used to treat tetracycline stains. Stains can be lightened in many cases with extended treatment time and with minimal side effects. "Most commonly reported side effects are tooth sensitivity and gum irritation; both disappear soon after completion of the whitening," says Dr. Leonard.

Patients are fitted with custom mouth tray for application of the whitening gel. The patient will place the gel in the tray and wear the tray for four to eight hours a day or at night until a desirable cosmetic results is obtained. In many cases, it may be four to eight weeks for the desired effect to occur, but it could take six or more to obtain the result, due to extensive staining.

"This whitening method shows that tetracycline-stained teeth can be whitened successfully," reports Dr. Leonard. "Patients who participated in the study were overwhelmingly positive about the results, were glad they had participated in the study and would recommend the procedure to others."

The Academy of General Dentistry is a non-profit organization of more than 37,000 general dentists dedicated to staying up-to-date in the profession through continuing education. A general dentist is the primary care provider for patients of all ages and is responsible for the diagnosis, treatment, management and overall coordination of services related to patient's oral health needs.

Can the SmileBrilliant! Teeth Whitening Process whiten crowns, bridges and veneers?
The SmileBrilliant! Teeth Whitening Process can lighten teeth which have porcelain veneers. Our teeth whitening process will not make a color change in the dental work you have already had done but can remove discoloration from staining; however most dental work does not stain. This includes restorations such as: white fillings, bonding, crowns, and bridges. In most cases, a person's teeth should undergo the SmileBrilliant! Teeth Whitening Process prior to their dental work in order to match the new shade of their teeth.
Is the SmileBrilliant! whitening process permanent?
No, however, for most people, the treatment will last for many years. Your teeth have become stained in the first place from consuming various foods and beverages. Upon the completion of your initial usage, your teeth are restored to their natural white color. Exposure to foods, drinks such as coffee, colas and red wines, smoking and other consumables will gradually darken teeth again over time. You may want to periodically use the SmileBrilliant! Teeth Whitening Process. After the initial usage, most people do touchups at least once a month.
Why is the SmileBrilliant! process better than others?
Simply put, other processes do not work effectively. Teeth whitening systems found in mass retail markets do not use Carbamide Peroxide, the exact ingredient used in professional dental offices. Some over the counter teeth whitening trays are not moldable to your teeth and do not hold the teeth whitening gel in the proper position. Many over the counter teeth whitening gels are not thick enough to stay in place and will leak out of the teeth whitening tray. Most over the counter teeth whitening gels typically have less effective active ingredients or a lower concentration of active ingredients.
Do you ship outside the United States?
Yes, SmileBrilliant! does ship internationally. Please allow 10 - 14 days for the shipping process to complete.
How much Hi-Intensity Teeth Whitening Gel do I need to whiten my teeth?
Each 3cc Hi-Intensity Whitening Gel Syringe normally lasts 3-4 full applications (one application includes both top and bottom mouthpieces). In a normal usage scenario, three (3) full syringes will be used to reach your desired level of whiteness. Subsequent syringes will be used to maintain your level of whiteness for the months to come (generally 1 syringe per every 2-3 months to maintain your white teeth).
I already have a set of moldable mouthpieces. Can I purchase just the whitening gel?
Yes, we sell Hi-Intensity, professional Carbamide Peroxide whitening gel separately. This is the same whitening gel that is sold in our complete systems and professional dental offices. It can be used with any dental tray in the same way as your previous whitening gel.
Buy SmileBrilliant Professional teeth whitening gel here!
How long should I wear my custom-fitted trays?
We recommend that you wear your bleaching trays anywhere from 45 minutes to 3 hours. After 3 hours the whitening agent in the gel will have minimal effect. How long you wear your trays really depends on you. You can choose to wear them all night; however, after 3 hours the whitening gel will have a minimal effect on your color of your teeth.
How important are custom-fitted trays?
Custom-fitted whitening trays are essential in a REAL teeth whitening system. Ask any dental professional and they will agree that top quality whitening can only come with custom-fitted trays and professional strength bleaching gel. Don't be fooled by teeth whitening products that claim to be the same as the dentist's yet don't include custom bleaching trays. NO over the counter product can yield the same results! Even laser whitening is temporary and requires repeated dental visits costing up to $2000.
2 Year Time Tray Replacement Warranty
Smile Brilliant's 2 year tray replacement warranty is valid for 2 years (730 days) beginning with the initial order date. This means any time within the 2 years a customer can request an additional set of trays for a fee of $19.95 + shipping. US shipping fees are $9.95 and international customer shipping fees are $19.95.
How does the money back guarantee work for the custom-fitted trays?
UNITED STATES customers may return their kit within 45 days from the date we ship your teeth whitening tray creation kit.

INTERNATIONAL customers may return their kit within 50 days from the date we ship your teeth whitening tray creation kit.

If you decide you are dissatisfied with your product, simply return your trays to the address found on the contact page (package must be post-marked before the guarantee deadline date). On the outside of your package please include "return" and your order number.

To claim your money back guarantee please contact to ensure you are still eligable.

How many times a week am I supposed to use the whitening gel?
The answer to this question varies per person based on tooth sensitivity and severity of stains. The average person with light to moderate stains should use the product daily for 4-7 days (1-3 hours per day) before all stains have been removed from the surface of their tooth's enamel. Those with more severe stains may need to use the teeth whitening gel and trays daily for as long as 10-14 days. Those with sensitive teeth will want to space their applications out with a day or two rest in-between treatments. Keep in mind teeth whitening is best described as teeth bleaching because it does not make your teeth white, it simply removes the stains from the surface of the tooth's enamel, thus restoring it to its original color. If you notice after several treatment's that your teeth are not getting whiter it is likely your teeth are stain free and they will not get any whiter.
How old must you be to use teeth whitening?
According to the ADA those who are 13 and up who have fully developed their permanent teeth are candidates for teeth whitening; however we (Smile Brilliant) encourage those under that age of 18 to consult with their dentist prior to using our product.
Can I use teeth whitening trays with permanent retainers?
Yes. It is perfectly fine to use teeth whitening trays with your permanent retainers. When taking your impressions just make sure you go deep enough to cover your retainers and your trays will fit like a glove!
Can I use my invisalign with your teeth whitening gel?
While it could be possible we do not recommend using your invisalign as teeth whitening trays because the invisalign has a VERY snug fit which means it would likely push all of the gel out of the trays causing it to spill in your mouth.
Will teeth whitening treat Tetracycline Stains on teeth?
Mild Tetracycline stains can be treated with tooth whitening treatments and can be reduced after a few treatments; however more severe stains will need porcelain veneers to restore a bright smile. If you feel your stains are mild then it's worth a try however it may be in your best interest to ask your dentist this question.
How many gel syringes do I need?
The number of gel required varies per person and difficult to gauge without actually seeing your teeth but here is a general guideline: LIGHTLY STAINED teeth = 3 gel syringes | MODERATELY/HEAVILY STAINED teeth = 6 gel syringes | HEAVILY STAINED teeth (or those who want extra for maintenance) = 9 gel syringes
When will I see results?
Results will appear after each treatment as long as you have stains on your teeth. It's difficult to gauge when you will see full results but the average person will see their whitest shade after 5-7 applications. At some point you will notice your teeth are no longer getting whiter. This indicates all stains have been removed and your teeth are at their brightest level of "white." After you go through the initial 5-7 applications you will want to do one application every 2-3 months (less than one syringe) to keep your teeth stain free and at their whitest. Keep in mind all teeth are colored different: some are white, some off-white, and others have a slight yellowish color. Teeth whitening will not alter the color of your teeth, it simply removes the stains, thus restoring them to their original color.
Teeth Whitening Gel Ingredients?
Glycerin 77.1% | Carbamide Peroxide 22% | Carbomer 0.5% | Menthol 0.2% | EDTA 0.2% For more information on SmileBrilliant! teeth whitening gel ingredients visit this article.
Cost of shipping to Australia
Australia is among our largest international customer base. The cost of shipping is $29.95 ($31.82 AU Dollars) which includes 2 way shipping: 1) shipment of the initial kit to you 2) shipment of the completed trays to you after receiving your impressions and creating the trays. Average transit time for delivery is 6 business days but can take up to 10 business days.

International customers are responsible for the return postage of the impressions for you to our lab. Return postage usually cost between $4-$10 USD (varies by country).

Pricing of the kit varies based on the quantity of gel you add to your trays. The total cost of each kit plus shipping has been converted to your currency for your convenience (conversion rates are based on 11/1/2013):

Trays + 3 gel syringe = $116.82 + $31.82 shipping (Australian Dollar)

Trays + 6 gel syringe = $138.07 + $31.82 shipping (Australian Dollar)

Trays + 9 gel syringe = $154.01 + $31.82 shipping (Australian Dollar)
Does teeth whitening damage the enamel?

NO, enamel is considered the hardest part of the human body. Risk are limited to temporary tooth sensitivity which is the result of tooth dehydration. To learn more on the subject visit this article...

Is there a deadline for mailing my dental impressions back for tray creation?
No there is not! If you choose to mail them back 14 months from now we will still create your trays!
Is it safe to use teeth whitening while pregnant or nursing?
Conclusive research has not yet been done on the use of teeth whitening while pregnant or nursing. Therefore, consulting your dentist and doctor prior to whitening is advised. Some doctors will give it the "okay" while others will advise against it due to the fact that teeth whitening is a cosmetic treatment and is not essential to our health.
Where do I enter my coupon code?
It's rare we offer discounts but in the event you found a coupon code that is still active you can enter when you're on this page. You will see ENTER COUPON CODE. Click it and a box will appear.
What is your teeth whitening and desensitizing gel return policy?
For UNITED STATES customers, Smile Brilliant honors a 10 day return policy for teeth whitening and desensitizing gel syringes (unopened packages only). In order to return your gel for a refund, simply mail it back to us (post-marked on or before the 10th day from the date we shipped your original package).

For INTERNATIONAL customers, Smile Brilliant honors a 20 day return policy for teeth whitening and desensitizing gel syringes (unopened packages only). In order to return your gel for a refund, simply mail it back to us (post-marked on or before the 20th day from the date we shipped your original package).

Smile Brilliant is not responsible for the cost of postage incurred to return the product. Refunds will be administered if the package is post-marked before the return deadline. On the outside of your package please include "return" and your order number.
What is the charge for additional impression making material?
Our impression creation kit comes with an extra set of impression making material to ensure that you are able to make a high-quality impression of both your top and bottom teeth. In the event that you need an additional set of material, we charge $4.95 per set ($2.00 for shipping & handling). If you need more impression making material, please contact us directly on live chat, phone, or email.