Website Visitors

Smile Brilliant has no responsibility for content on other websites that you may encounter while navigating this website. This statement applies solely to information collected at the https://www.smilebrilliant.com website.

Smile Brilliant collects information from you when you place an order or enter a giveaway. When ordering or registering on our site, you are asked to enter your first and last name, e-mail address, mailing address, phone number, or credit card information. In addition, all videos and photos posted on our website are viewable to the public without restriction.

You may unsubscribe from our communications at any time by clicking on the link in the footer of every email or by sending an email to [email protected].

What Data Do We Collect?

We collect the following categories of personal data:

How Do We Collect Your Data?

We collect data in three main ways:

• Directly from you — when you register an account, place or reorder an order, subscribe to our newsletter, enter a giveaway or contest, contact customer support, or use live chat.
• Automatically — as you navigate the site, through cookies and similar technologies, server logs, Google Analytics, and our own analytics software. This includes technical and usage data such as your IP address, browser and device information, and browsing behavior.
• From third parties — we may receive information from service providers such as payment processors, analytics providers, and advertising partners, and from social media platforms if you interact with us there, in accordance with their privacy policies and applicable law.

How Will We Use Your Data?

We use your personal data for the following purposes:

• To process, fulfill, and communicate about your orders and reorders.
• To administer contests and giveaways and notify winners.
• To provide customer service and respond to your inquiries and support/chat requests.
• To personalize your experience and improve our products, website, and customer service.
• To send you, where permitted, information about important functionality changes, new products, and special offers. You can opt out of marketing at any time.
• To monitor site traffic and usage to improve the overall site experience.
• To identify and prevent fraud and to determine the state or country of origin of a request.
• To comply with our legal and regulatory obligations.

How Do We Store and Protect Your Data?

We implement a variety of security measures to maintain the safety of your personal information. When you place orders or submit personal information, we use a secure server, and Secure Sockets Layer / Transport Layer Security (SSL/TLS) encryption protects information in transit before it is sent to us. Data we store is protected against unauthorized access.

• Encryption: we use industry-standard encryption to protect sensitive information in transit, and we protect stored data against unauthorized access.
• Password handling: account passwords are not stored in plain text; they are protected using secure one-way hashing. We do not log passwords or other sensitive authentication details.
• Access control: access to your personal data is restricted to authorized personnel who need it to perform their job functions, on a need-to-know basis.
• Retention: we retain personal data only for as long as necessary to fulfill the purposes described in this policy, including to satisfy legal, accounting, tax, or reporting requirements. When data is no longer needed, we securely delete or anonymize it.

Cookies Policy

This Cookies Policy explains how Smile Brilliant uses cookies and similar technologies, and the choices you have for managing them, as detailed in the sections below.

How Do We Use Cookies?

A cookie is a small string of information that a website stores on your device and that your browser provides back to the website on each return visit. We use cookies and similar technologies (such as pixels and web beacons) to identify and track visitors, understand how our site is used, remember your preferences, and support advertising.

We use the following categories of cookies:

How Can You Manage Cookies?

You can control and manage cookies in several ways:

• Browser settings: most browsers let you refuse, delete, or be warned about cookies. Instructions are available in the settings/help section of Chrome, Firefox, Safari, and Edge. Note that blocking some cookies may affect how the site functions.
• Advertising opt-outs: you can opt out of interest-based advertising from participating companies through the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org).

This Privacy Policy covers Smile Brilliant's use of cookies and does not cover the use of cookies by advertisers on third-party websites. Ads on third-party sites may be delivered by advertising partners who set their own cookies to compile information and deliver targeted advertising.

Do Not Track

Some browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites you visit. There is currently no industry or legal standard for how websites should respond to DNT signals. Smile Brilliant does not currently respond to or alter its data collection practices in response to DNT browser signals. You can still manage tracking and cookies as described in the "How Can You Manage Cookies?" section above.

Sharing and Disclosure of Information to Third Parties

We share personal data only as described in this policy. We disclose potentially personally-identifying and personally-identifying information only to employees, contractors, and affiliated organizations that (i) need it to process it on our behalf or provide services available through our website, and (ii) have agreed not to disclose it to others.

We share data with the following categories of third parties:

• Payment processors (to process transactions).
• Cloud hosting and IT service providers.
• Analytics providers (such as Google Analytics).
• Advertising and marketing partners.
• Shipping and fulfillment providers.

We may share aggregate traffic or demographic information with third parties such as advertising partners, sponsors, or investment companies, but we will not provide them your personal information such as your name or email address. We will not rent or sell your personal information to anyone for their own direct marketing purposes without your consent.

We may also disclose information when required to do so by law (such as in response to a subpoena, court order, or governmental request), or when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Smile Brilliant, third parties, or the public.

Business Transfers

If Smile Brilliant, or substantially all of its assets, were acquired, or in the unlikely event that Smile Brilliant goes out of business or enters bankruptcy, user information would be one of the assets transferred to or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Smile Brilliant may continue to use your personal information as set forth in this policy. Aside from the foregoing, we do not sell or share your personal information.

Your Data Rights

Depending on where you live, you may have some or all of the following rights regarding your personal data:

If you are a California resident, you also have the right to know what personal information we collect and how it is used and shared, the right to request deletion, and the right not to be discriminated against for exercising your rights. We do not sell your personal information for money.

To exercise any of these rights, contact us using the details in the "Contact Us" section below. We will respond within the timeframe required by applicable law (generally within one month under GDPR).

Children's Online Privacy Protection

Smile Brilliant does not actively market its products to children and does not knowingly collect personal information from children under the age of 18. In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13. You must be at least 18 years of age to purchase a product or enter a giveaway on the Smile Brilliant website (unless the contest rules provide otherwise).

If you are a parent or guardian and believe that your child under 13 has provided us with personal information without your consent, please contact us at [email protected] and we will take steps to delete that information and terminate any associated account. Parents and guardians may review, request deletion of, or refuse further collection of their child's personal information by contacting us using the details in the "Contact Us" section below.

Changes to This Privacy Policy

Smile Brilliant may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Update the "Last Updated" date at the top of this page.
• Post the revised Privacy Policy on this page.
• For material changes — such as changes that affect how we collect, use, or share your personal information — provide additional notice, such as a prominent notice on our website and/or an email to registered users, prior to the change taking effect.

We encourage you to review this Privacy Policy periodically. Your continued use of the Smile Brilliant website following the posting of any changes constitutes your acceptance of those changes.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or want to raise a privacy concern, please contact our privacy team:

If you are located in the EU/EEA or UK and believe we have not resolved your concern, you also have the right to lodge a complaint with your local data protection supervisory authority.