Lab-Direct. Custom-Fitted Trays & Gel.
TEETH WHITENING
4.9 star rating 4.9 (32,000+ Reviews)
Professionally whitened teeth For LIFE!
  • 70% Less. Lab-Direct with NO Dentist Visit.
  • 45 Day Risk-Free Trial. Money Back Guarantee.
  • FREE Impression Kit. FREE 3-Way Shipping.

Discounts for GEHA members!

#1 Dentist Recommended Teeth Whitening Process. Delivered.

Nearly 1 million happy customers... and growing!
  • 70% Less. Lab-Direct with NO Dentist Visit.
  • 45 Day Risk-Free Trial. Money Back Guarantee.
  • FREE Impression Kit. FREE 3-Way Shipping.

THE BEST TEETH WHITENING BACKED BY SCIENCE

Dental Lab-Direct. 45 Day Risk-Free Trial. 100% Money Back Guarantee. FREE 3-way shipping.

Actual images submitted by Smile Brilliant customer showing the
changes over 14 days of whitening sessions.

Exact same results as
your dentist.
Trusted by dental professionals & insurance!

Your new custom-fitted whitening trays and professional strength whitening gels are the same products you would get from your
dentist...without the dentist visits! Costs 70% less than your
dentist with no office visit. Delivered to your door in days...not
weeks!

Superior fit for Uniform
whitening.
Laser scanned
& 3D printed for optimal
comfort & coverage.

Unlike whitening strips or cheap LED lights, our truly
custom-fitted trays ensure even whitening on every angle of
every tooth. We use the latest in laser scanning and 3D printing
to ensure a precision fit and incredible comfort!

Your dental impressions
can be used for more than
just whitening trays!

Your dental impressions are stored digitally for fast, one-click
reordering. These same models can be used anytime in the
future to purchase night guards, custom teeth whitening trays
or sports guards!
As a client with dental models on file, you are
able to purchase any of our custom-fitted products at any time.

desk-top-circle mobile-circle
INVEST IN THE GOOD STUFF!
Know the facts & whiten with confidence
syrings

Deep stains require
professional products

The gel & trays you use matter! Remove
deep stains and ensure every angle of
every tooth receives uniform stain removal
(even if teeth arent perfectly straight).

sensitivity

Sensitivity due to
whitening is temporary

Teeth whitening temporarily dehydrates the
tooth and can cause sensitivity. However, it
is temporary and can be reduced by using
desensitizing gel or Enamel Armour.

tray

Dentists recommend
custom trays

Whitening trays are custom-fitted to your
unique teeth and are good for life. They are
still the #1 whitening process
recommended by dentists.

whitening-strips

Whitening strips are
messy & inconsistent

Teeth that are not perfectly straight will
have uneven results. Strips can lead to
sensitivity and are not as cheap as you
think with how frequently you use them.

led-light

LED lights simply do not work!

Cheap LED lights sold online are not the same as FDA regulated dentist lasers. They are simply blue LED lights and do not effect whitening in any meaningful way.

toothpaste

"Whitening"
toothpaste is abrasive

Whitening toothpaste is harsh and will wear down your enamel. It only removes superficial surface stains. Deep stains will not be removed using toothpaste.

stains

Remove years of stains
in days!

It’s not too late to invest in a quality smile! Your teeth can be restored to their original whiteness in as little as 7-14 days.

dentist-chair

Dentists recommend
custom trays

Whitening trays are custom-fitted to your unique teeth and are good for life. They are still the #1 whitening process recommended by dentists.

before-bed

The best time to
whiten is before bed

The best time to whiten is before bed. This ensures your teeth are not getting hit with staining food and drink for at least 8 hours.

stain-icons

You can slow the
restaining process

You’re teeth are always staining. However, with a high quality desensitizing gel or Enamel Armour, you can temporarily seal your pores and slow the restaining process.

veneers

Caps & veneers cannot
be whitened

Artificial dental work cannot be whitened. The color is set in the material when originally installed. Teeth whtening products only whiten natural teeth.

sponge

Teeth absorb stains
like a sponge

Whitening trays are custom-fitted to your unique teeth and are good for life. They are still the #1 whitening process recommended by dentists.

CUSTOM-FITTED TEETH WHITENING KIT

CHOOSE YOUR PACKAGE

Invest in the good stuff! Smile Brilliant’s innovative business model saves our clients up to
70% off on the same dentist-quality teeth whitening products. Simply choose the amount
of whitening gel and your sensitivity level to select the right package for you.

T3 Teeth Whitening System

LIGHT STAINS

Compare to $600+ at your dentist! Includes 1 set of custom-fitted whitening trays (upper & lower) + travel case. 3 syringes of professional whitening gel + 3 syringes of desensitizing gel. FREE shipping & 45 day money back guarantee. Easy tray replacement reorder.

t3-sensitive
Rating: 4.6 star rating 4.6 stars
Applications: 9 -12 treatments (top & bottom)
Usage: Light stains & sensitive teeth.

Free Shipping. Free impression kit.

9-12 applications of whitening & sensitivity gel!

12%

$13996

$159.95

 

T9 Deluxe! Teeth Whitening System

HEAVY STAINS

Compare to $850+ at your dentist! Includes 1 set of custom-fitted
whitening trays (upper & lower) + travel case. 9 syringes of professional
whitening gel + 9 syringes of desensitizing gel. FREE shipping & 45
day money back guarantee. Easy tray replacement reorder.

t9-sensitive
Rating: 4.9 star rating 4.9 stars
Applications: 27-36 treatments (top & bottom)
Usage: Heavy stains & sensitive teeth.

Free Shipping. Free impression kit.

27-36 applications of whitening & sensitivity gel!

12%

$16621

$189.95

OR
$4155 /mo

4 months, 0% APR

Available at checkout
 

T6 Teeth Whitening System

AVERAGE STAINS

Compare to $750+ at your dentist! Includes 1 set of custom-fitted
whitening trays (upper & lower) + travel case. 6 syringes of professional
whitening gel + 6 syringes of desensitizing gel. FREE shipping & 45 day
money back guarantee. Easy tray replacement reorder.

t6-sensitive
Rating: 4.9 star rating 4.9 stars
Applications: 18-24 treatments (top & bottom)
Usage: Average stains & sensitive teeth.

Free Shipping. Free impression kit.

18-24 applications of whitening & sensitivity gel!

12%

$15746

$179.95

 

TRAYS ARE HSA & FSA ELIGIBLE!

Simply use your HSA or FSA card at checkout
image image

THE PROCESS

image
1
Get the kit. Make impressions
Order the complete package and make your dentaI
impressions in less than 15 minutes. Send us your
impressions in prepaid envelope (included for US).
15
minutes
time it takes to create your dental impression
image
2
Our lab creates your trays
Our lab receives your dental impressions, crafts a 3D
printed model of your teeth, and hand-finishes
custom-fitted whitening trays made just for you.
3-5
work days
time needed for our lab to create your custom-fitted Whitening trays.
image
3
A beautiful smile for life!
Use your trays & gel to remove years of stains in
just days! Touch-up a few times per year. Dental
models are kept on file for easy reordering.
7-21
days
EVERYONE’S STAINS ARE DIFFERENT BUT OPTIMAL RESULTS ARE GUARANTEED!
CURIOUS WHAT PEOPLE THINK?
Nearly 1 million happy customers... and growing!
5 star rating

I was referred to Smile Brilliant from my dentist. She does not do the custom-fitted whitening trays at her office so she sent me to you. The process was very simple. I take good care of my teeth and did not realize they were so stained. Very happy with results.

Jordan O. - Ballwin
customer
5 star rating

The pictures I sent show you how my teeth look with red lipstick. I think they looked great for the wedding!

Rebecca L. - Boulder
customer
5 star rating

I had great results, very east to use and quick turnaround.

Chimee A. - Houston
customer

Thank you for helping me! The trays are so comfortable and so easy to use. The whole process of whitening was painless! I really appreciate your awesome customer service! Thank you again!

Jenny C. - Montreal
customer
5 star rating

I did 2, 3 hour treatments and I feel like my coffee stains are already going away. I hope these pictures are clear!

Louise - Boston
customer

The custom tray fit perfect. I experienced no sensitivity which was my biggest concern.

Marsai
customer

J'ai pris les 2 photos avec le même éclairage et sans flash. Pour obtenir ce résultat, je n'ai utilisé qu'une seule seringue de gel de blanchiment, j'ai fait 5 applications tout les deux jours. J'en suis très satisfaite et je compte poursuivre le traitement vu qu'il me reste deux autres seringues.

Nathalie S.
customer
5 star rating

It was an easy painless process and I loved being able to whiten my teeth without hurting them due to sensitivity!

Nataly S.
customer

I’ve been using this kit off and on for about two months and its been working exceptional for me. The trays are SO comfortable and molded by the smile brilliant lab to create a perfect fit. I first started with seven sessions of about 1-2 hours (you can do as minimal as 15 minutes) within about a 3 week time. I’m so impressed with my results and how quickly I achieved them...

Christian C.
customer

I saw your ad on Facebook and wanted to try something other than the toothpastes. I have not used all the syringes yet but I can definitely see a change.

Megan - Nelsonville
customer

YOUR TEETH WHITENING KIT INCLUDES

Smile Brilliant custom-fitted teeth whitening trays are hand-crafted by dental lab technicians. Your package includes custom-fitted trays, whitening gel, and everything you need to avoid the lengthy (and expensive) dentist visits.

teeth-whitening-tray-new
model
Professional Lab Service

Professional dental lab will receive your impressions, create an exact 3D digital model of your teeth, and fashion a truly custom-fitted trays.

traysonly
Custom-fitted Teeth Whitening Trays

Exactly like your dentist would make. Finished trays include 1 upper and 1 lower tray.

impression-tray
2 Impression Trays

Used in combination with impression material to create your molds in under 15 minutes.

impresion-material
3 Sets of Impression material

To make your own dental impressions (1 extra set of material in case you make a mistake).

pre-paid
Free! 3-Way, pre-paid postage

all postage between you and the lab is free (2-way for international orders).

whitening-syrings
Professional teeth whitening gel

Dentist-strength 22% Carbamide Peroxide in 3ml syringes (you choose quantity). Desensitizing gel included with “sensitive” packages.

waranty
45 Day money back
Guarantee.
2 year teeth
whitening tray replacement
warranty.
guide
Detailed instructional brochure

Simple guide to creating your custom-fitted teeth whitening trays in under 15 minutes!

Facts about the best teeth whitening kit

TEETH WHITENING FAQ

Smile Brilliant offers a convenient way to quickly reorder whitening trays after they wear out. Your original dental models are always kept on file. When the time comes to replace your trays, simply log into your account (one was automatically created for you at the time of purchase), find your original whitening tray order, and click the “Reorder Guards/Trays” button. A set of trays will be added to your cart. You can change the quantity if you wish to receive more than one extra set of whitening trays. We will use your dental model to quickly create a new set of trays and ship them to your door for $35.00/set.

Results will vary from person to person depending on stain level, genetics, and dietary habits. As a general rule, a person with average stained teeth and no natural sensitivity will see results in 7-14 applications. For those with sensitivity (who require shorter whitening sessions), it may take more than 14 applications. Just remember, each time you whiten, you are removing years of staining. Be patient! Once you have removed all your stains, it is incredibly easy to maintain those results for life!

We recommend starting with applications of 45 minutes – 1 hour and then working your way up to applications of 3 hours as your teeth are comfortable. If you have sensitive teeth, you will want to stick with shorter sessions and may need to skip a day. It is highly recommended by dentists and hygienists that customers should use desensitizing gel for 20 minutes after each teeth whitening session.

Note: Every time you whiten, you are removing years of stains so be patient! If you have to do shorter sessions (but more of them), its ok. Once you have the results you’re looking for, it takes very little to maintain those results for life!

No there is not! We’d be glad to create your custom-fitted trays whenever you send in your impressions.

Note: In order to take advantage of our 45 day money back guarantee (50 days international), you must send back your dental impressions quickly to ensure adequate time to try the product.

Yes! Our professional-grade whitening and desensitizing gel syringes can be purchased separately in packs of 3, 6, or 9 syringes. Purchasing teeth whitening or desensitizing gel syringes do not include custom-fitted whitening trays.

Purchase teeth whitening gel

Purchase desensitizing gel

We offer the exact same, custom-fitted teeth whitening trays as your local cosmetic dentist. In fact, we provide teeth whitening services to many dentists who do not have the lab (or the space) to create trays in-house. Our trays and professional strength teeth whitening gel exceed general dentists standards. By eliminating the dentist and allowing customers to purchase direct, we are able to deliver 3x to 5x faster and at 70% less price. The average US dentist charges $500+ for the exact same service.

Teeth whitening comparison article

Each of our 3ml syringes of teeth whitening gel and desensitizing gel are individually sealed for freshness. Both gel will remain effective for 1 year (if stored at room temperature) and 2 years (if refrigerated).

All teeth whitening products on the market work by absorbing into the teeth and lifting stains through the open pores. The key to truly professional results is the custom-fitted whitening trays. These trays ensure that every angle of every tooth receives even and consistent coverage of whitening gel on every tooth (regardless of how straight your teeth are). Custom-fitted whitening trays is the most effective whitening procedure offered by cosmetic dentists nationwide.

Note: Ultra-violet light is used in professional dental offices to expedite the whitening process. This procedure is different from blue LED lights used in over-the-counter gimmick product. Blue LED lights have no impact on the whitening results you will receive. Be very weary of products offering LED teeth whitening (and not UV light teeth whitening).

Consult your dentist prior to using any teeth whitening products. Not intended for children under the age of 12 or women who are pregnant or nursing.

Generally, anyone with healthy gums and teeth that are looking to brighten up their smile can benefit from the our professional teeth whitening system. Our product has been shown to be highly effective at removing stains from teeth, including tobacco, coffee, tea, tetracycline, and various other tooth stains. Our teeth whitening system will not affect existing dental work.

Who is NOT a candidate for teeth whitening

Studies from the Academy of General Dentistry, (AGD Impact, April 1998, p.23), during the past five years have proven the lab direct teeth whitening process to be safe and effective. A small percentage of people may experience some tooth sensitivity and gum irritation, which disappears once you stop using the Hi-Intensity Whitening Gel or by decreasing the amount of time you use the whitening system.

As with anything, abuse of a product can result in undesirable consequences. In the event that you are unsure of your current oral health, talk with your dentist prior to whitening.

Article on the effects on tooth enamel

Risk & safety article

It’s a fact: Life Stains!
We give everyone a chance at the beautiful smile they deserve!

No one is immune to yellowing teeth as a natural result of diet and age.

Our teeth absorb the colors of our food through microscopic pores every day. Removing years of staining results in dramatically whiter teeth and improved confidence. The challenge is getting the professional results you want without wasting time or money on over-the-counter gimmicks. We empower Americans to take control of their health and confidence with quality products at a price everyone can afford. Our custom-fitted trays are made with the same materials and craftsmanship as your local dentist: the perfect fit, ultra-durable and comfortable to use any time of day. There’s a reason why we are trusted by dentists, hygienists, and insurance providers alike!

If you are not completely satisfied with your teeth whitening experience within 45 days, we’ll take it back and issue a full refund.

Happy family smiling together